Earlier this week, my girlfriend dropped by the school where I work as a Technology Specialist with my favorite Starbuck’s drink ~ a Venti Skinny Hazelnut Extra-Hot Latte! (Lots of adjectives, I know, but it’s worth it!) I love my Starbuck’s, but at nearly $5 for my drink of choice, it’s a bit expensive. My husband has observed that for THAT price I might as well just get a margarita, and while I think that’s a fine idea, I’m not so sure my principal would agree. Besides, Starbuck’s doesn’t even SELL margaritas.
I took a sip when some words on the cup caught my eye. “All Children Need a Laptop,” it read. I can’t say I normally read the side of my Starbuck’s cup (unless I’m double checking to make sure they used nonfat milk) but given that I’m into technology in education, I took a closer look. I have to say my first reaction was “Say, WHAT?!” Despite my chosen field, I’m not sure I think every kid needs a laptop. (I’ve seen how they treat their cell phones.)
The message, it turned out, was part of Starbuck’s “The Way I See It” campaign. As stated on their website: “In the tradition of coffee houses everywhere, Starbucks has always supported a good, healthy discussion. To get people talking, ‘The Way I See It’ is a collection of thoughts, opinions and expressions provided by notable figures that now appear on our widely shared cups.” And so, I read on:
#273 All Children Need a Laptop
“All children need a laptop. Not a computer, but a human laptop. Moms, dads, grannies and grandpas, aunts, uncles — someone to hold them, read to them, teach them. Loved ones who will embrace them and pass on the experience, rituals and knowledge of a hundred previous generations. Loved ones who will pass to the next generation their expectations of them, their hopes and their dreams.” ~ General Colin Powell
I’m convinced! Every child DOES need a laptop. And frankly, with messages like that, $5 for a cup of coffee is a downright steal.
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“The Way I See It” campaign was designed by Starbuck’s to “spark conversation.” Apparently, it has:
Coffee with Steam “Some conservatives are angered by opinionated quotes that Starbucks puts on its cups.” St. Petersburg Times, 3/25/05
Tempest brews over quotes on Starbucks cups, Seattle Times, 8/30/05
You can view other quotes from The Way I See It series on the Starbuck’s website.